Consumer Goods Cloud: One Platform to Manage Accounts, Retail Execution, Field Operations and More

by | Jun 15, 2023 | Consumer Goods, Retail, Salesforce

V2 Explains the benefits of Consumer Goods Cloud by Slaesforce

An Industry-Specific Solution

Meet Consumer Goods Cloud

Most of the time, when you hear people talking about a “Salesforce implementation,” they are referring to setting up and configuring a new Salesforce org, or perhaps enhancing an existing Salesforce instance, to meet new or changing business-specific requirements.

Properly thinking through your organization’s requirements, applying those requirements to how a Salesforce system architecture should be designed, breaking up work into its corresponding design, configuration, and development tasks, and executing it could be summarized as “Salesforce Implementation” work. In addition to what’s stated here, implementations can involve activities such as process improvement, change management, data migration, integration with upstream and downstream systems, user training and adoption management, to effectively utilize Salesforce to streamline sales, service, marketing, and other key functions.

An Industry First Solution for Consumer Goods companies

What is Salesforce 

Consumer Goods Cloud?

Salesforce Consumer Goods Cloud is a cloud-based platform that helps consumer goods companies manage their sales, marketing, and customer service operations. The platform provides a range of tools and capabilities to help improve visibility into sales performance, streamline order management and distribution processes, and gain deeper insights into customers behaviors and preferences. It also helps companies optimize their trade promotion spend, manage inventory levels, and improve collaboration and communication between teams. 

Salesforce Consumer Goods Cloud is designed to help consumer goods companies improve their operational efficiency, increase their revenue, and deliver a better customer experience.

How Can Salesforce Consumer Goods Cloud 

Support Your Business?

In today’s fast-paced business world, consumer goods companies need to be agile, responsive, and innovative to stay competitive. Salesforce’s Consumer Goods Cloud offers a suite of products and solutions specifically designed to support the unique needs of the consumer goods industry.

Here’s how Consumer Goods Cloud can support your business:

Streamline Sales Processes: Consumer Goods Cloud offers a range of tools to help you streamline your sales processes, from order management to retail execution. The system is designed to provide real-time visibility into your sales pipeline, inventory, and customer data, allowing your team to quickly respond to changing market conditions and customer needs.

Improve Collaboration: Collaboration is crucial in the consumer goods industry, where multiple teams and stakeholders need to work together to bring products to market. Consumer Goods Cloud offers collaboration tools that allow teams to work together in real-time, share data and insights, and collaborate on key decisions.

Enhance Customer Insights: Understanding your customers is key to success in consumer goods. Consumer Goods Cloud offers a range of tools to help you capture and analyze customer data, including purchase history, preferences, and behaviors. With these insights, you can tailor your products and services to better meet customer needs and drive sales.

Advance Field Operations: Field operations are a critical part of consumer goods, as sales reps need to be able to quickly and efficiently visit customers, take orders, and manage inventory. Consumer Goods Cloud offers a range of mobile tools to support field operations, including mobile order management and inventory management. This allows your team to work more efficiently, reducing costs and improving customer satisfaction.

Increase Agility and Innovation: Consumer Goods Cloud is built on the Salesforce platform, which offers a range of powerful tools and capabilities to support innovation and agility. With Salesforce’s platform, you can quickly and easily develop custom applications, automate processes, and integrate with other systems. With Salesforce’s industry-specific approach and ongoing innovation through three major releases each year, you can stay ahead of the curve and respond quickly to changing market conditions with best-in-class technology.


V2 explains the benefits of consumer goods cloud

Consumer Goods Cloud offers a range of products and solutions that can help consumer goods companies improve sales processes, enhance collaboration, gain better customer insights, improve field operations, and increase agility and innovation. By leveraging these tools, you can stay ahead of the competition and drive business growth.

To learn more about our Salesforce expertise supporting clients from the Consumer Goods Industry, click here. 

Building Trust Starts With A Conversation.

If you are interested in learning more about how our team of Salesforce experts can help improve your team’s capabilities, reach out today and schedule a conversation–we’d be glad to help advise you on this important journey.

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Brett Carneiro

Brett Carneiro


Brett Carneiro is the Director of Marketing for V2 Strategic Advisors, helping to elevate the awareness of our brand and approach within the Salesforce and Partner ecosystem. Brett also works as a Sr. Sales Engineer, helping to run product demos and discovery sessions with clients, showing teams the 'Art of the Possible', using the latest products and V2 configurations that are available to solve business problems and increase efficency and profitability. Brett has been working in the marketing and sales space for more than 15+ years and has worked on both the brand and agency side. Additonally, in 2018, Brett earned an M.B.A. in Marketing, and also holds several active Salesforce certifcations.