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How to Maximize Your Next Media Order Management Evaluation

How to Maximize Your Next Media Order Management Evaluation

by Brett Carneiro | Jul 12, 2023 | Media, Order Management, Salesforce

Key Considerations to Maximize Your Next Order Management EvaluationOrder management plays a critical role in the...

An Introduction to Media Cloud with Stan Shaul

An Introduction to Media Cloud with Stan Shaul

by Joe Hooper | Mar 9, 2023 | Ad Sales, Media, Retail Media, Salesforce

Ad Sales for Media Cloud Video Series Q&A Transcript Join Salesforce’s Principal Solutions Engineer, Stan...

Uncover The Benefits of Media Cloud Interview with Candice Edwards

Uncover The Benefits of Media Cloud Interview with Candice Edwards

by Joe Hooper | Jan 26, 2023 | Media, Retail Media

Ad Sales for Media Cloud Video Series Q&A Transcript Sit down with Salesforce’s Global Head Industry GTM,...

Is Salesforce Media Cloud ASM Right for You?

Is Salesforce Media Cloud ASM Right for You?

by Brett Carneiro | Sep 1, 2022 | Ad Networks, Media, Retail Media

Salesforce can empower you to build and scale your retail media network (RMN), putting the power of the world's #1...

Evaluating and Scaling Your Retail Media Network

Evaluating and Scaling Your Retail Media Network

by Brett Carneiro | Aug 11, 2022 | Ad Networks, Digital Advertising, Media, Retail, Retail Media

With so much rapid change in the advertising and media landscape, organizations of all shapes and sizes are being...

Why You Need Subscriber Lifecycle Management

Why You Need Subscriber Lifecycle Management

by Brett Carneiro | Aug 2, 2022 | Media, Retail, Salesforce

Of the many changes companies faced in 2020, one of the most enduring has been the move to subscription-based...

Media Networks Are Big Business for Retailers and Here’s Why

Media Networks Are Big Business for Retailers and Here’s Why

by Brett Carneiro | Jul 21, 2022 | Ad Networks, Digital Advertising, Media, Retail, Retail Media

The lines between retail, media, and advertising are blurring rapidly, as retailers seek to monetize expansive...

Experience our Ad Sales Innovation Series

Experience our Ad Sales Innovation Series

by Stephanie Gerst | Feb 17, 2022 | Ad Sales, Media, Retail Media, Salesforce

The last few years have upended the Ad Sales world with changes accelerated by the pandemic, new and constantly...

Consulting in Media: A 2022 Outlook

Consulting in Media: A 2022 Outlook

by John Tanner | Jan 21, 2022 | Case Study, Media

Over a decade ago, we witnessed a surge in early digital media adopters, especially publisher networks. Those who...

Preparing for the Launch of Salesforce’s Advertising Sales Management from Media Cloud

Preparing for the Launch of Salesforce’s Advertising Sales Management from Media Cloud

by Brett Carneiro | Jul 14, 2021 | Ad Sales, Media, Salesforce

We have been dreaming of the industry-focused solutions built on Salesforce that are rolling out after the...

Consulting in Media

Consulting in Media

by John Tanner | Jan 21, 2021 | Media, Technology Stories, V2 Culture

Our Journey   Over a decade ago, we witnessed a surge in early digital media adopters who wanted to leverage...

Down Is Still The New Up in Media

Down Is Still The New Up in Media

by Brett Carneiro | Jan 21, 2021 | Ad Networks, Digital Advertising, Media, Retail, Retail Media, Salesforce

Whether you’re a seasoned media executive or a relative newcomer, one fact is clear. Google and Facebook have...

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