In the media industry, success requires effective management of multiple partner relationships. Including those with...
Uncover The Benefits of Media Cloud Interview with Candice Edwards
Ad Sales for Media Cloud Video Series Q&A Transcript Sit down with Salesforce’s Global Head Industry GTM,...
Optimize High Velocity Sales With Sales Engagement
Productivity, prioritization, and personalization are critical to speeding up your sales process. How can you ensure...
Salesforce Genie and Marketing Cloud’s Customer Data Platform
Last September at Dreamforce, Salesforce created a lot of buzz around their announcement of Salesforce Genie. It was...
8 Ways To Improve Ad Sales with Salesforce & Slack
Ad sales teams constantly face new challenges navigating hybrid and remote work environments. With reduced travel,...
The Dreamforce 2022 Experience
While it’s hard to believe, Dreamforce 2022 has come to an end. As an executive focused on client, partner, and...
Introducing Our New Data Clean Room Accelerator for Salesforce Media Cloud
Over the past year, we’ve had many conversations with clients about the shifting advertising landscape and increased...
Is Salesforce Media Cloud ASM Right for You?
Salesforce can empower you to build and scale your retail media network (RMN), putting the power of the world's #1...
Dreamforce 2022: What to Expect and Why Make The Investment
Dreamforce, Salesforce’s annual conference, is one of the biggest tech events in the world. Since it launched in...
Evaluating and Scaling Your Retail Media Network
With so much rapid change in the advertising and media landscape, organizations of all shapes and sizes are being...
Why You Need Subscriber Lifecycle Management
Of the many changes companies faced in 2020, one of the most enduring has been the move to subscription-based...
Media Networks Are Big Business for Retailers and Here’s Why
The lines between retail, media, and advertising are blurring rapidly, as retailers seek to monetize expansive...