Productivity, prioritization, and personalization are critical to speeding up your sales process. How can you ensure you’re focusing on the right tasks at the right time when juggling high volumes of calls or managing extensive sales teams?
Salesforce’s Sales Engagement (formerly High-Velocity Sales) is a streamlined solution tailored to help you solve these challenges and other obstacles common to virtual sales teams (including sales development and business development reps). Leveraging a single workspace, AI insights, automation, and other sales-boosting benefits, Sales Engagement is helping sales teams to close deals 28% faster, as measured by FY23 Customer Success Metrics.
Maximize Sales with Robust Tools, Insights, & AI
With Sales Engagement, you can engage with your leads and prospects in the right way at the right time to get the most out of every interaction. Together with core Sales Cloud technologies, Sales Engagement provides powerful features in a single tab-based workspace:
- Insights on how to prospect smarter and faster
- Integrated tools to eliminate busywork and multiple logins
- New levels of best-practice automation for scalable, repeatable success
Effortless Outreach & Nurture Campaigns
Sales Cadences are another boost for sales teams, delivering pre-defined communication sequences to cultivate stronger relationships. Sales Engagement makes engagement effortless by automating nurture campaigns. For example, you might have someone who downloads an eBook from your website but isn’t ready to engage with a salesperson. Sales Cadences let you deliver strategic communications such as value-added emails, LinkedIn connections or messages, phone calls, and webinar invitations. You can tailor cadences further based on behaviors, such as who did or didn’t attend the webinar.
Savvy Outbound Calling
Sales Dialer elevates outbound calls, letting reps initiate calls with just one click while logging all relevant details within Salesforce. Reps can use pre-recorded voicemail messages without worry — no stressing about following a script or sudden background noise. With Sales Dialer, reps also have all relevant details at their fingertips, improving personalization and call productivity.
Automated Work Queues & AI Lead Scoring
One of the biggest benefits of Sales Engagement is the Work Queue, which automates to-do lists based on lead score and engagement. Powered by Einstein Lead Scoring, the Work Queue arms sales reps with an AI-powered to-do list to manage calls, emails, and other tasks in the order of prospects most likely to convert.
AI-Powered Conversation Insights & Coaching
With Sales Engagement’s Call Coaching, sales managers can take advantage of AI-powered Einstein Conversation Insights to surface valuable insights and coachable moments. Managers can define keywords to hone in on competitor and product mentions, to better understand objections and how sales reps are selling successfully or falling short. They can also drill down into metrics such as talk-to-listen ratio, timestamp moments and other insights to ensure everyone is performing to the best of their ability.
Level Up Your Sales Team
Sales Engagement is a proven solution that lets you ramp up your sales productivity and success, while managing everything within the Salesforce ecosystem. Contact us to learn more about Sales Engagement, and discuss solutions tailored to your business and your team.
