Dj mixing outdoor at new year party festival with crowd of people in background - Nightlife view of disco club outside - Soft focus on bracelet, hand - Fun ,youth,entertainment and fest concept



  • Management Consulting
  • Employee Engagement
  • Data & Analytics
  • CRM


  • Salesforce







The Challenge

After acquiring dozens of properties, a high-growth global producer of live events and digital entertainment content recognized the need to button-up its operations. The lack of a centralized CRM and sales pipeline management tool was resulting in noticeable knowledge flight, lengthy reporting cycles, and inefficient cross-group collaboration. Moreover, global reporting was inefficient and time-consuming due to disparate systems and processes across the organization. Revenue modeling of both booked and flighted revenue was challenging and mostly done in “black box” spreadsheets, which required manual upkeep and aggregation in order to provide global views into data. Event attendance was being captured manually across a multitude of sources and then entered in spreadsheets.

















The Results

V2 first leveraged its D(3P) Management Consulting framework to rapidly analyze the client’s global properties data and process flows and identify critical commonalities and differences. V2 then recommended a uniform sales process that provided global roll-up reporting capability while also capturing each individual business unit?s key nuances and requirements. It was critical that a platform be designed to further automate key processes at scale in the future.


Rather than use a cookie cutter approach, V2 intelligently designed and built an event-centric solution design to manage key event-related summary data spanning properties and brands. And while V2 deployed standard features such as Accounts, Contacts, and Opportunities, V2 also developed additional custom solutions to manage Festivals, Events, and Deals. As key executive team members deemed revenue modeling to be critical, significant efforts were invested to ensure that revenue forecasting capabilities and metrics were incorporated into the event-focused design.


The strength of the design was reflected in new Reports and Dashboards which visualized key data on a global basis including revenue split across regions, festivals, events, brands, and other segmentations. Legacy data migration and training went smoothly and end users immediately jumped into the solution, leaving behind the myriad spreadsheets and manual work required in the past.

Who We Are

V2 is a leading boutique management & technology consultancy in the Salesforce ecosystem. Since 2005, we've built a respectable client list of well-known brands and fostered a culture of excellence, diversity, inclusion, and growth.

What We Do

V2 supports business and technology transformation initiatives across a range of industries. We take a holistic approach to solving client challenges by focusing on people, processes, data and platforms, and partner with best-in-class technology solutions including Salesforce and Snowflake.

How We Operate

V2 is an independently owned consulting firm that delivers a unique customer experience by combining proven enterprise capabilities, fair & reasonable pricing, a flexible delivery model, and a white-gloved approach to client success.


V2 understands the nuances of your industry including key trends, process flows, roles & responsibilities, data structures, and technology integrations. We'll speak your language on day one and share proven, innovative approaches to help you drive business and digital transformation in a competitive landscape.

Featured Insights

V2 believes that providing world-class consulting services begins with a passion to listen, learn, analyze, debate and share. While we certainly retain some of our "special sauce" for clients, we feel it's important to highlight our perspective and insights on a range of relevant topics.