Casinos & Gaming

Creating Salesforce Solutions That Work

for Casinos and Gaming

 Casinos and sports-betting operators are seeking innovative ways to solve various challenges currently facing the rapidly-evolving industry. Many organizations focus an enormous amount of energy on regulatory approvals and getting back to pre-pandemic levels. Others realize that consumer expectations for a more personalized approach is growing. Casinos are recognizing the importance of focusing on their long-tail customers. The struggle is figuring out where to start with gaining a basic understanding of voluminous and disjointed customer data. With an abundance of disparate legacy systems that capture customer information, it’s nearly impossible to create an up-to-date and accurate 360-degree view of customers. This can then inform marketing, sales, service, and loyalty strategies.

Whether you operate a land-based casino, online casino, sports-betting app, or all of the above, V2 has designed a range of solutions on the Salesforce and Snowflake platforms to help take marketing, sales, customer service, operations, loyalty management, and analytics to the next level. V2 will get you started with a data architecture strategy to help aggregate and normalize your customer data. Which will ultimately deploy solutions that help build a competitive edge when it comes to the customer experience.

The casino and gaming industry, like many other industries right now, is going through dramatic shifts based on new technology and ever changing consumer behavior. Typically when we first start speaking with a client, these are the types of questions they are wrestling with, specific to the gaming space:

  • How can we find out who our new VIPs are?
  • How do we delight and retain our VIPs?
  • How do we continue to provide personalized services to ALL our guests?
  • How does our IT infrastructure integrate with other solutions, critical to growing the business?


A Webinar with Salesforce & V2 Strategic Advisors

Salesforce for Casinos and Gaming, Why Now?

When it comes to Salesforce-based solutions for Casinos and Gaming, V2 has Industry-specific Salesforce demos that show the Art of the Possible, which offer a clear point-of-view based on what we’re seeing in your market and helps to facilitate deeper conversations about your requirements and goals.

If you are interested in scheduling a demo, or have any questions for us, reach out and let us know how we can support your growth with Salesforce. 

Who We Are

V2 is a leading boutique management & technology consultancy in the Salesforce ecosystem. Since 2005, we've built a respectable client list of well-known brands and fostered a culture of excellence, diversity, inclusion, and growth.

What We Do

V2 supports business and technology transformation initiatives across a range of industries. We take a holistic approach to solving client challenges by focusing on people, processes, data and platforms, and partner with best-in-class technology solutions including Salesforce and Snowflake.

How We Operate

V2 is an independently owned consulting firm that delivers a unique customer experience by combining proven enterprise capabilities, fair & reasonable pricing, a flexible delivery model, and a white-gloved approach to client success.


V2 understands the nuances of your industry including key trends, process flows, roles & responsibilities, data structures, and technology integrations. We'll speak your language on day one and share proven, innovative approaches to help you drive business and digital transformation in a competitive landscape.

Featured Insights

V2 believes that providing world-class consulting services begins with a passion to listen, learn, analyze, debate and share. While we certainly retain some of our "special sauce" for clients, we feel it's important to highlight our perspective and insights on a range of relevant topics.