Casinos & Gaming

Creating Custom Solutions for Clients in

Casinos and Gaming using Salesforce

More than ever, casinos and sports-betting operators are seeking innovative ways to solve a range of challenges currently facing the rapidly-evolving industry. While many organizations focus an enormous amount of energy on regulatory approvals and getting back to pre-pandemic levels, they are also realizing that consumer expectations for a more personalized approach continues to grow. And despite the fact that historically a large portion of revenue may currently be derived from a smaller percentage of VIP customers, casinos especially are recognizing the importance of focusing on long-tail customers. The challenge – most simply struggle in figuring out where to start with gaining a basic understanding of voluminous and disjointed customer data. With an abundance of disparate legacy systems that capture customer information, it has been nearly impossible, or too costly, to create an up to date and accurate 360-degree view of customers which can then be used to inform marketing, sales, service, and loyalty strategies.

Whether you operate a land-based casino, online casino, sports-betting app, or all of the above, V2 has designed a range of solutions on the Salesforce and Snowflake platforms to help take marketing, sales, customer service, operations, loyalty management, and analytics to the next level. V2 can get you started with a data architecture strategy to help aggregate and normalize your customer data and ultimately deploy solutions that help you build a competitive edge when it comes to the customer experience.

Join our VP of Global Technical EnablementStephanie Gerst, as she takes us through a high-level Casino and Gaming Salesforce demo titled Accelerating VIP Host Management with V2’s Service Cloud Solution.

We have full-length Salesforce demos, and a clear point-of-view for almost every industry, so reach out today and let us know how we can support your next Salesforce project or implementation.

Who We Are

V2 is a leading boutique management & technology consultancy in the Salesforce ecosystem. Since 2005, we've built a respectable client list of well-known brands and fostered a culture of excellence, diversity, inclusion, and growth.

What We Do

V2 supports business and technology transformation initiatives across a range of industries. We take a holistic approach to solving client challenges by focusing on people, processes, data and platforms, and partner with best-in-class technology solutions including Salesforce and Snowflake.

How We Operate

V2 is an independently owned consulting firm that delivers a unique customer experience by combining proven enterprise capabilities, fair & reasonable pricing, a flexible delivery model, and a white-gloved approach to client success.


V2 understands the nuances of your industry including key trends, process flows, roles & responsibilities, data structures, and technology integrations. We'll speak your language on day one and share proven, innovative approaches to help you drive business and digital transformation in a competitive landscape.

Featured Insights

V2 believes that providing world-class consulting services begins with a passion to listen, learn, analyze, debate and share. While we certainly retain some of our "special sauce" for clients, we feel it's important to highlight our perspective and insights on a range of relevant topics.