Casinos & Gaming
More than ever, casinos and sports-betting operators are seeking innovative ways to solve a range of challenges currently facing the rapidly-evolving industry. While many organizations focus an enormous amount of energy on regulatory approvals and getting back to pre-pandemic levels, they are also realizing that consumer expectations for a more personalized approach continues to grow. And despite the fact that historically a large portion of revenue may currently be derived from a smaller percentage of VIP customers, casinos especially are recognizing the importance of focusing on long-tail customers. The challenge – most simply struggle in figuring out where to start with gaining a basic understanding of voluminous and disjointed customer data. With an abundance of disparate legacy systems that capture customer information, it has been nearly impossible, or too costly, to create an up to date and accurate 360-degree view of customers which can then be used to inform marketing, sales, service, and loyalty strategies.
Whether you operate a land-based casino, online casino, sports-betting app, or all of the above, V2 has designed a range of solutions on the Salesforce and Snowflake platforms to help take marketing, sales, service, operations, loyalty management, and analytics to the next level. V2 can get you started with a data architecture strategy to help aggregate and normalize your customer data and ultimately deploy solutions that help you build a competitive edge when it comes to the customer experience.