Travel, Transportation & Hospitality
Let’s face it, many segments of travel, transportation & hospitality have been severely impacted by the global pandemic. Yet, if we hover above the recent downturn, we see an industry that was booming prior, and that has a tremendous amount of pent up future demand. We humans love to explore new places, meet new people and escape our day-to-day environments. From a transportation & logistics perspective, the last couple of years have seen an explosion of demand and strained supply chains due to a massive uptick in eCommerce. Brick and mortar stores closed, forcing retailers to rapidly accelerate their digital transformation strategy. The full impact will become more clear in the years ahead, with the most adaptable companies surviving this unprecedented sea of change.
As with many industries, the customer experience is the centerpoint of travel, transportation & hospitality. Marketing, sales and customer service need to be more tightly integrated as ever, regardless of the numerous front-, middle- and back-end systems capturing data about an individual or business. Customers expect you to know who they are, how you’ve interacted and what they prefer. Everyone wants to be a VIP. Data warehouses and data lakes bring together disparate data sources, and if done correctly, analytics such as Salesforce Tableau and Tableau CRM can provide visualization, predictive insights and next best action recommendations.
There is no doubt that a “one size fits all” approach does not work well across travel, transportation & hospitality. We can dig into the nuances of each, bringing relevant experience from both within the industry and based on experience solving tough business and technology challenges across many sectors. Depending on your segment, we can focus energy on different focus areas including marketing, sales, service, quote-to-cash/middle office, data & analytics or architecture & Integration. Just as you shepherd your own customers and their goods across air, land and sea, we too, take the lead in providing a high-value, customized journey for clients.