Attending Dreamforce 2024: Your Ultimate Guide to Navigating Salesforce’s Biggest Event

by | Aug 27, 2024 | Dreamforce, Events, Salesforce

Unlocking the Full Potential of Dreamforce:

Tips, Insights, and Predictions for 2024

If you’re reading this, you probably already know that Dreamforce isn’t just another conference—it’s the conference. For nearly two decades, we’ve been part of this incredible journey, and let me tell you, there’s nothing quite like it. From the moment you step into San Francisco’s buzzing streets, you’ll feel the energy that only Dreamforce can bring. Whether you’re a first-timer or a seasoned attendee, there’s always something new, something exciting, something that redefines what’s possible with Salesforce.

When and Where: Mark Your Calendar!

Dates: September 10-13, 2024

Location: The iconic Moscone Center, right in the heart of San Francisco, CA.

But don’t just stop at Moscone—Dreamforce is notorious for taking over the entire city. From the charming cafes where impromptu meetings turn into game-changing collaborations to the historic hotels hosting intimate sessions, Dreamforce is truly a citywide event. If you’re staying downtown, consider yourself lucky—you’ll be right in the middle of the action. And if you’re joining virtually, don’t worry; Salesforce has gone above and beyond to make the online experience just as engaging.

Why Dreamforce is a Must-Attend Event

So why is Dreamforce so special? It’s where innovation meets inspiration. Picture this: thousands of trailblazers, each one passionate about creating something better, something bigger. This is where industry leaders share their visions, where Salesforce unveils its latest breakthroughs, and where you can get hands-on with the tools that will shape your business’s future.

And it’s not just about the technology. Dreamforce is about community. It’s where you can swap stories with someone in your industry who’s facing the same challenges—or completely different ones that inspire new ideas. It’s where you get to be part of a collective movement toward better business, better technology, and better experiences.

Slack for ad sales

What to Expect: A Deep Dive into Dreamforce 2024

Keynotes That Inspire: Expect to be blown away by visionary keynotes. These aren’t just product pitches—they’re deep dives into the future of technology, business, and society. We’re talking about insights from the top minds at Salesforce and their partners, with guest appearances that often include world leaders, celebrities, and industry icons.

Sessions Tailored to You: With hundreds of sessions on the agenda, there’s something for everyone. Whether you’re focused on media, communications, or retail, you’ll find sessions that speak directly to your challenges and opportunities. Topics this year are set to include everything from AI and Data Cloud innovations to the booming world of retail media.

The Expo Hall: The Expo isn’t just a place to grab some swag (though the swag is usually pretty great). It’s your chance to explore cutting-edge solutions, watch live demos, and have one-on-one conversations with product experts who can answer your toughest questions. This is where you can see Salesforce technology in action, from Marketing Cloud to Media Cloud, and understand how it can transform your business.

Networking Opportunities: One of the best parts of Dreamforce is the networking. Whether it’s at a session, in the Expo Hall, or during one of the many social events, you’ll have countless opportunities to meet like-minded professionals. Don’t be surprised if a casual chat over coffee turns into a long-term partnership.

customer service powered by salesforce AI

Tips for Making the Most of Dreamforce 2024

We’ve been attending Dreamforce for almost 20 years, and if there’s one thing we’ve learned, it’s that planning is key. Here are some tips to help you maximize your experience:

1. Create a Game Plan: With so much to do, you’ll want to make sure you don’t miss out on what’s most important to you. Start by reviewing the session catalog and marking the ones that align with your goals. Don’t forget to leave some flexibility for those last-minute opportunities that always pop up.

2. Schedule Strategic Meetings: Dreamforce is the perfect time to connect with partners, clients, and Salesforce experts. Whether you want to discuss a specific challenge or explore new solutions, schedule those meetings in advance. Teams like ours at V2 Strategic Advisors will be available to share insights and industry-specific demos that you won’t want to miss.

3. Balance Learning and Networking: It’s easy to get caught up in the sessions, but don’t forget that some of the best insights come from conversations with peers. Whether it’s during a session Q&A or at a social event, take the time to connect and share experiences.

4. Explore the City: San Francisco is a vibrant city with plenty to offer. If you have some downtime, explore the local sights, grab a bite at a famous restaurant, or just enjoy the atmosphere. Sometimes, stepping away from the hustle and bustle of the conference can give you a fresh perspective.

5. Reflect and Apply: After a day packed with learning, take some time to process what you’ve heard. Jot down key takeaways, think about how they apply to your business, and plan how you’ll implement them once you’re back home.

Our Predictions: What’s on the Horizon at Dreamforce 2024?

Based on what we’ve seen in the session catalog, here’s what we think will be the big themes at Dreamforce 2024:

  • AI Everywhere: Expect AI to take center stage, with sessions highlighting how Salesforce’s AI capabilities are evolving. From generative AI to predictive analytics, AI will be woven into almost every session, showing how it’s transforming industries like media, retail, and communications.
  • The Power of Data Cloud: Data is the new oil, and Salesforce’s Data Cloud is the refinery. Sessions will dive into how companies can harness their first-party data to drive personalized experiences, make better decisions, and unlock new revenue streams.
  • Retail Media Revolution: Retail media is rapidly growing, and Salesforce is at the forefront of this shift. Look for sessions that showcase how retailers can leverage Salesforce to build and monetize their own media networks, offering personalized ads to customers at the point of purchase.
  • Sustainability and Social Impact: In today’s world, businesses are expected to do more than just make a profit—they’re expected to make a difference. Dreamforce will likely feature sessions on how companies can use Salesforce to track and reduce their carbon footprints, enhance transparency, and drive social impact.

Focus for Media, Communications, and Retail Professionals

For those of you in media, communications, or retail, Dreamforce 2024 is packed with opportunities tailored just for you:

  • Media: Discover the latest tools for managing ad sales, content distribution, and audience engagement. We’ll be there to show you how Salesforce Media Cloud can revolutionize your ad sales processes.
  • Communications: Learn about the newest innovations in customer service, network management, and digital transformation. See how Salesforce is helping companies in your industry streamline operations and enhance customer experiences.
  • Retail: Explore how Salesforce is empowering retailers to create personalized shopping experiences, optimize supply chains, and enhance customer loyalty. From in-store solutions to e-commerce, we’ll help you understand how to integrate these tools into your strategy.

Meet with V2 Strategic Advisors at Dreamforce

If you’re looking to get the most out of Dreamforce, there’s no better way than to connect with our team at V2 Strategic Advisors. We’ve been partnering with Salesforce for nearly 20 years, helping companies like yours leverage the full power of the platform. Whether you’re interested in a personalized demo, need guidance on navigating the event, or just want to chat about the latest trends, we’re here for you.

Schedule a Meeting: Reach out to us to set up a time to meet at Dreamforce. We can discuss your goals, explore how Salesforce solutions can help, and connect you with the right Salesforce leaders. Whether you’re coming with a specific product in mind or just looking to learn more, we’re ready to help you make the most of your Dreamforce experience.

Dreamforce 2024 FAQs

    1. What is Dreamforce? Dreamforce is Salesforce’s annual event that brings together the global Salesforce community to learn, connect, and be inspired.
    2. Where and when is Dreamforce 2024? Dreamforce 2024 will take place from September 10-13 at the Moscone Center in San Francisco, CA.
    3. Who should attend Dreamforce? Dreamforce is perfect for anyone involved in technology, sales, marketing, and business leadership. Whether you’re a developer, a marketer, or a CEO, there’s something here for you.
    4. How do I make the most of Dreamforce? Plan your schedule, set up meetings in advance, and don’t forget to take time to network and reflect on what you’ve learned.

Find a lot more useful Dreamforce FAQs located here!

Building Trust Starts With A Conversation.

Dreamforce 2024 is set to be a game-changer. With so much to see, do, and learn, it’s an opportunity you won’t want to miss. By planning ahead and focusing on your goals, you can ensure that you make the most of this incredible event. And remember, V2 Strategic Advisors is here to help you every step of the way. Whether you’re looking for a demo, a deep dive into Salesforce solutions, or just some friendly advice, we’re excited to connect with you at Dreamforce.

So, what are you waiting for? Let’s make Dreamforce 2024 the best one yet!

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Brett Carneiro

Brett Carneiro

Author

Brett Carneiro is the Director of Marketing for V2 Strategic Advisors, helping to elevate the awareness of our brand and approach within the Salesforce and Partner ecosystem. Brett also works as a Sr. Sales Engineer, helping to run product demos and discovery sessions with clients, showing teams the 'Art of the Possible', using the latest products and V2 configurations that are available to solve business problems and increase efficency and profitability. Brett has been working in the marketing and sales space for more than 15+ years and has worked on both the brand and agency side. Additonally, in 2018, Brett earned an M.B.A. in Marketing, and also holds several active Salesforce certifcations.