About Us

Built for RevOps. Obsessed with Media & Ad Sales.

V2 is a RevOps consulting firm that combines management consulting and technology consulting under one roof, built specifically for media and advertising sales organizations. We accelerate the prospect-to-cash flow for global and high-growth companies across publishing, broadcast & streaming, sports, adtech, out-of-home, retail media, and beyond. Our work spans strategic roadmapping, process improvement, change management, and the hands-on implementation of the world’s leading data, analytics, and AI platforms, including Databricks, Google Cloud Platform, Claude, Gemini, Salesforce, and HubSpot. Clients walk away with streamlined operations, measurable revenue impact, and the architecture to scale.

Who We Are

We are a seasoned group of management consultants, technical architects, and data, analytics, and AI specialists who genuinely understand how advertising sales businesses work. Not the 30,000-foot version; the ground-level, prospect-to-cash, what-happens-when-the-OMS-doesn’t-talk-to-the-CRM version. We tackle these challenges through our proven D(3P) framework, which analyzes your business across four dimensions: Data, People, Processes, and Platforms. We bring deep industry experience spanning strategy, process improvement, technology optimization, and change management, and we share what we’re seeing across the industry freely and often. Media and advertising are in our blood.

Our Non-Traditional Journey

Our journey began in a small apartment with a physics major turned software salesman who believed that consulting could be done better, smarter, faster, and with way more accountability than the big firms offered. Armed with a credit card and a passion for pioneering a new approach, our founder, John Tanner, translated concepts from his old college physics textbooks, velocity (speed with direction) and voltage (potential energy), into the operating principles of a consulting firm. Velocity + Voltage became V2. Twenty years later, it’s still what drives us. A bit geeky? Absolutely. But it works.

Our Global Reach

V2 has proven global reach, having successfully supported client teams spanning North America, South America, Europe, Asia, and Oceania. V2 operates a hybrid virtual/office model with hubs in the US and in Latin America. Each hub is unique, just like our people.

Our Unwavering Commitment to Quality

Today, V2 remains an independent, privately-held firm. We are a multicultural company comprised of employees across the Americas and focused on sustainable growth, choosing the right client partnerships, and maintaining a healthy work environment for our teams. While we recognize that profitability is necessary to fund the V2 journey, we never lose sight of the fact that cutting corners at the expense of delivery excellence is not an option. Simply put, we hold the bar high for V2 team members, recognizing our day-to-day actions must aim to exceed client expectations and enhance V2’s brand.

We are a multi-platform RevOps consultancy. We follow the best solution for our clients, not the most convenient one for us. That’s why our platform expertise spans Databricks, Google Cloud Platform, Claude, Gemini, Salesforce, and HubSpot, because the right answer depends on your business, your data, and your goals.