Industry Specialization

Understanding the Nuances

of Different Ad Sales Segments

We often get asked by clients, “What are other organizations in the advertising sales industry struggling with and how are they addressing those challenges?” Our job is to know the answer to that question based on direct experience and by following key trends. We’re not trying to be everything to everyone, and believe consultancies that take a “mile wide and an inch deep” approach do not solve the most challenging hurdles faced by an industry and the companies within it. Our team members live and breathe media and advertising. We coach. We relate anecdotal stories. We demonstrate unwavering intellectual curiosity about advertising sales-specific process flows, trends, pain points, and solutions.

While advertising sales organizations across segments share some common business challenges, systems architectures, and industry trends, they each have nuances. V2’s deep understanding of these commonalities and, more importantly, nuances sets it apart from other consultancies. We’ve helped transform ad sales organizations across a range of ad sales models.