The last few years have upended the Ad Sales world with changes accelerated by the pandemic, new and constantly evolving technology, and the expansion of advertising networks outside of the traditional media world as non-media companies actively invest in scaling revenue through ad monetization. We’ve also seen a shift over the last decade from independent ad channels to converged, multi-stream platforms that allow publishers to provide advertisers and agencies with comprehensive audience engagement.
Our Ad Sales for Media Cloud series brings together V2’s thought leaders with media industry leaders to discuss the impact of these and other trends. Tune in as Mansueto Venture’s CRO, John Donnelly, and V2’s CGO, Jill Dignan, discuss John’s experience pivoting business during and after the pandemic, the effect of technology in driving Mansueto’s ad sales growth, and what the future holds.
You’ll also hear Candice Edwards, Global Head Industry GTM at Salesforce, and V2’s Joe Hooper, Sr. Director of Industries, as they discuss why Media Cloud came to be and the many problems it solves for media organizations.
Finally, for a deep understanding of Media Cloud, sit down with Salesforce’s Principal Solutions Engineer, Stan Shaul, and V2’s Sr. Director of Industries, Joe Hooper, as they discuss media trends & direction, six focus areas of media cloud, and how you can use media cloud to maximize your customer value.