If they only knew all the behind the scenes hard work it took for that Sunday afternoon game or performance to happen…we do. V2 is at the forefront of an industry transformation in sports. It’s not just about deploying a CRM and operations system for premium, sponsorships, stadium operations, community relations or other areas of sports and entertainment organizations. It’s also, and perhaps more importantly, taking a look at legacy processes across marketing, sales, customer service and other departments and asking the tough question, “Can you do this better?” In many cases, yes you can.


With the changing nature of the fan / customer experience, a much higher bar around multi-channel customer service and increased competition around live events, sports and entertainment companies must “up their game” (no pun intended). V2, having worked with numerous professional sports organizations and leagues, is well-qualified to offer an end-to-end range of services beginning with world-class management consulting through deep systems integration across CRM, ticketing, BI and other critical parts of your technology infrastructure.

Who We Are

V2 is a leading boutique management & technology consultancy in the Salesforce ecosystem. Since 2005, we've built a respectable client list of well-known brands and fostered a culture of excellence, diversity, inclusion, and growth.

What We Do

V2 supports business and technology transformation initiatives across a range of industries. We take a holistic approach to solving client challenges by focusing on people, processes, data and platforms, and partner with best-in-class technology solutions including Salesforce and Snowflake.

How We Operate

V2 is an independently owned consulting firm that delivers a unique customer experience by combining proven enterprise capabilities, fair & reasonable pricing, a flexible delivery model, and a white-gloved approach to client success.


V2 understands the nuances of your industry including key trends, process flows, roles & responsibilities, data structures, and technology integrations. We'll speak your language on day one and share proven, innovative approaches to help you drive business and digital transformation in a competitive landscape.

Featured Insights

V2 believes that providing world-class consulting services begins with a passion to listen, learn, analyze, debate and share. While we certainly retain some of our "special sauce" for clients, we feel it's important to highlight our perspective and insights on a range of relevant topics.