retail media Archives - V2 Strategic Advisors | Ad Sales & Salesforce Transformation

Tugboats, Not Tankers: What Real Change Looks Like in Ad Sales Transformation

Jun 10, 2025

Why the Smallest Shifts Often Require the Most Expertise and How V2 Helps Move Giants Tugboats are easy to overlook....

Apr 28, 2025

Why the Shopper Experience Must Stay at the Center of Every Retail Media StrategyRetail media has quickly become one...

Apr 23, 2025

Why Zero Copy Is Transforming Real-Time Data Strategies and AI Readiness As the pace of business accelerates and...

Apr 14, 2025

Why Zero Copy Is Transforming Real-Time Data Strategies and AI Readiness As the pace of business accelerates and...

Apr 8, 2025

How Retailers Are Transforming Stores into Scalable, Measurable Ad PlatformsRetail media has revolutionized how...

Apr 4, 2025

How Artificial Intelligence Is Driving Efficiency and Precision Across Retail Media NetworksArtificial Intelligence...

Jan 15, 2025

Exploring the Future of In-Store Retail Media and What It Means for Retailers, Advertisers, and Technology...

Dec 3, 2024

An In-Depth Look at Transforming Retail Media Through AI, Data Cloud, and MuleSoft And How V2 Is Empowering Brands...

Nov 21, 2024

Driving Shopper Engagement Through Emerging Formats and Salesforce Integration “Shoppertainment” Takes Center Stage...

Nov 18, 2024

Connecting Physical and Digital Retail with a Single Source of Truth in SalesforceThe Need for a Unified Approach In...

Nov 12, 2024

Elevating Customer Engagement Through Machine Learning and Salesforce Einstein The AI Evolution in Retail Media For...

Nov 7, 2024

Proving ROI with Unified Data, Cross-Channel Insights, and Salesforce Integrations The ROI Imperative At last year’s...