The last few years have upended the Ad Sales world with changes accelerated by the pandemic, new and constantly...
Preparing for the Launch of Salesforce’s Advertising Sales Management from Media Cloud
We have been dreaming of the industry-focused solutions built on Salesforce that are rolling out after the...
What Is Snowflake And Why Is It Important For Media Companies?
One common challenge that many V2 clients have faced is how to navigate the complex landscape of their data. We're...
Ad Sales Analytics with Snowflake
Join us for V2's Analytics for Ad Sales Webinar: 3 Ways to Get More From Your Analytics Investment Through the Power...
Traditional Ad Sales Forecasting and Inaccuracies
Three Challenges in Ad Sales Forecasting It’s not new that sales organizations across industries struggle to...
Ad Sales and CRM Optimization
5 Reasons For Lack of Optimization in Ad Sales As tenured consultants in the CRM media space, V2 is all too familiar...
Where To Start Your Ad Sales Digital Transformation
Media Transformation The media advertising industry is fiercely competitive. Media companies struggle to find...