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The last few years have upended the Ad Sales world with changes accelerated by the pandemic, new and constantly...
Consulting in Media: A 2022 Outlook
Over a decade ago, we witnessed a surge in early digital media adopters, especially publisher networks. Those who...
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Account-based forecasting is critical to support effective sales and revenue management. This forecasting...
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We are so happy to introduce our next employee in our employee spotlight series. Meet Gustavo Rodriguez, our very...
How to Run an Effective Vendor Evaluation Pt. 3
Part 3: Thorough Documentation Once the vendor evaluation has begun, appropriate documentation keeps the process on...
How to Run an Effective Vendor Evaluation Pt. 2
Part 2: Define Your Results Now that you have identified your stakeholders and set their requirements, you’ll need...
How to Run an Effective Vendor Evaluation Pt. 1
Part 1: Identify Your Key Stakeholders The evaluation of a new vendor requires a great deal of planning to avoid...
Traditional Ad Sales Forecasting and Inaccuracies
Three Challenges in Ad Sales Forecasting It’s not new that sales organizations across industries struggle to...
Ad Sales and CRM Optimization
5 Reasons For Lack of Optimization in Ad Sales As tenured consultants in the CRM media space, V2 is all too familiar...
Down Is Still The New Up in Media
Whether you’re a seasoned media executive or a relative newcomer, one fact is clear. Google and Facebook have...