Part 1: Identify Your Key Stakeholders The evaluation of a new vendor requires a great deal of planning to avoid...
V2 Spotlight: Nayeli Germoso
In this employee spotlight, we're excited to introduce our team member Nayeli Germoso. She is a V2 Business Analyst...
What Is Snowflake And Why Is It Important For Media Companies?
One common challenge that many V2 clients have faced is how to navigate the complex landscape of their data. We're...
Ad Sales Analytics with Snowflake
Join us for V2's Analytics for Ad Sales Webinar: 3 Ways to Get More From Your Analytics Investment Through the Power...
Traditional Ad Sales Forecasting and Inaccuracies
Three Challenges in Ad Sales Forecasting It’s not new that sales organizations across industries struggle to...
Ad Sales and CRM Optimization
5 Reasons For Lack of Optimization in Ad Sales As tenured consultants in the CRM media space, V2 is all too familiar...
V2 Employee Spotlight: Liana Taveras
We are extremely proud of the talented people we get to call employees and team members at V2.Meet Liana Taveras....
Consulting in Media
Our Journey Over a decade ago, we witnessed a surge in early digital media adopters who wanted to leverage...
Down Is Still The New Up in Media
Whether you’re a seasoned media executive or a relative newcomer, one fact is clear. Google and Facebook have...
Where To Start Your Ad Sales Digital Transformation
Media Transformation The media advertising industry is fiercely competitive. Media companies struggle to find...