The lines between retail, media, and advertising are blurring rapidly, as retailers seek to monetize expansive...
V2 Spotlight: Sonata McPhail
This month's Employee Spotlight @ V2 is Sonata McPhail. Sonata is CPA certified with a Master’s degree in Taxation...
Secure Data Sharing with Snowflake Data Clean Rooms
Data is fueling the next wave of business innovation, differentiation, and growth, offering incredible insights and...
V2 Spotlight: Randy Cruz
V2 Employee Spotlight This month's Employee Spotlight at V2 is Randy Cruz! After finishing his M.A. in Management,...
How to Accelerate Media Sales with Revenue Cloud CPQ
The pandemic forever changed the sales landscape, introducing new complexities and challenges for sales teams and...
Experience our Ad Sales Innovation Series
The last few years have upended the Ad Sales world with changes accelerated by the pandemic, new and constantly...
Consulting in Media: A 2022 Outlook
Over a decade ago, we witnessed a surge in early digital media adopters, especially publisher networks. Those who...
Streamlining Account-Based Forecasting with Salesforce
Account-based forecasting is critical to support effective sales and revenue management. This forecasting...
Preparing for the Launch of Salesforce’s Advertising Sales Management from Media Cloud
We have been dreaming of the industry-focused solutions built on Salesforce that are rolling out after the...
V2 Spotlight: Gustavo Rodriguez
We are so happy to introduce our next employee in our employee spotlight series. Meet Gustavo Rodriguez, our very...
How to Run an Effective Vendor Evaluation Pt. 3
Part 3: Thorough Documentation Once the vendor evaluation has begun, appropriate documentation keeps the process on...
How to Run an Effective Vendor Evaluation Pt. 2
Part 2: Define Your Results Now that you have identified your stakeholders and set their requirements, you’ll need...