Of the many changes companies faced in 2020, one of the most enduring has been the move to subscription-based...
Media Networks Are Big Business for Retailers and Here’s Why
The lines between retail, media, and advertising are blurring rapidly, as retailers seek to monetize expansive...
V2 Spotlight: Sonata McPhail
This month's Employee Spotlight @ V2 is Sonata McPhail. Sonata is CPA certified with a Master’s degree in Taxation...
V2 Spotlight: Randy Cruz
V2 Employee Spotlight This month's Employee Spotlight at V2 is Randy Cruz! After finishing his M.A. in Management,...
How to Accelerate Media Sales with Revenue Cloud CPQ
The pandemic forever changed the sales landscape, introducing new complexities and challenges for sales teams and...
Preparing for the Launch of Salesforce’s Advertising Sales Management from Media Cloud
We have been dreaming of the industry-focused solutions built on Salesforce that are rolling out after the...
V2 Spotlight: Gustavo Rodriguez
We are so happy to introduce our next employee in our employee spotlight series. Meet Gustavo Rodriguez, our very...
V2 Spotlight: Nayeli Germoso
In this employee spotlight, we're excited to introduce our team member Nayeli Germoso. She is a V2 Business Analyst...
What Is Snowflake And Why Is It Important For Media Companies?
One common challenge that many V2 clients have faced is how to navigate the complex landscape of their data. We're...
Ad Sales Analytics with Snowflake
Join us for V2's Analytics for Ad Sales Webinar: 3 Ways to Get More From Your Analytics Investment Through the Power...
Traditional Ad Sales Forecasting and Inaccuracies
Three Challenges in Ad Sales Forecasting It’s not new that sales organizations across industries struggle to...
Ad Sales and CRM Optimization
5 Reasons For Lack of Optimization in Ad Sales As tenured consultants in the CRM media space, V2 is all too familiar...